Alejandro Rojas

About

Alejandro grew up in Hialeah, Florida, between two soccer cultures — English-language MLS broadcasts on one channel and Liga MX on the other — and has spent his career covering the point where they meet. He studied journalism at the University of Florida and took his first newsroom job agating high-school sports before talking his way onto a soccer beat that barely existed yet.

He has covered Major League Soccer since 2014: expansion from 19 clubs to 30, the arrival and retirement of a generation of designated players, and the slow professionalisation of the academy system that now produces the league's most valuable exports. He has reported from MLS Cup finals, Leagues Cup nights in Mexico, and more mid-week allocation-money trades than he cares to count.

His beat conviction is that American soccer is one story, not five: the same player moves from an academy to an MLS roster to a European club to a USMNT camp, and coverage that treats those as separate worlds misses the plot. That conviction is why his transfer reporting leads with the mechanism — homegrown, trade, loan, free — rather than a fee that often does not exist.

Away from the laptop he plays Sunday-league fútbol badly, keeps a scorebook at Marlins games, and will defend the 2016 Copa América Centenario as the best tournament ever staged on American soil.

Areas of expertise

How Alejandro works

Every transfer note is sourced to the league's own report or to two independent outlets before it appears under his byline — single-source rumours are labelled as rumours or not published at all. Match analysis starts from the data (shots, minutes, table position) and quotes are never reconstructed from memory.

Credentials

• B.S. Journalism, University of Florida
• Member, North American Soccer Reporters (NASR)
• Bilingual reporting: English / Spanish

Questions or corrections on Alejandro's reporting? See our editorial policy or contact the desk.